Sunday, May 31, 2015
"Have You Helped Someone Lately?"
As Cathy mentioned in class, Dignity Health has created this video which is usually seen in commercials (at least that is how I saw it). It has very calming music in the short thirty second clip of a human scuba diving to cut a whale shark free. From my first impression of the advertisement, I found it to be a little too peaceful. Though clearly it seems to have a good message, it is curious to me why they chose such an extreme act to motivate kind actions. It is almost as if they want viewers to reenact kindness though acts such as diving into the depths of the sea to save underwater life. With such calming music, I do not feel motivated to get up and go save endangered animals. I do enjoy the fact that the main catch-phrase is "helping someone," which equates animals and people as somebodies. This further de-objectifies animals and shows the kindness needed to help our world have a balanced ecosystem.
Posted by Unknown at 11:08 PM